According to a research report
by Data Bridge Market Research, the fitness app market is expected to witness market growth at a rate of 21.30% in the forecast period of 2020 to 2027- and entrepreneur German Gussakovskiy wants to take a bit out of this opportunity.
Gussakovskiy isn’t new to entrepreneurship, besides his background in macro-finance, macro-economics, and investments, he is also the co-founder and CEO of Digital Falcon
, a multimedia marketing agency in the Middle East that is known to have partnered with entities like Dubai Police and Dubai Chamber of Commerce and Industry, and has offices in UAE, Russia, and Bahrain. Now, Gussakovskiy is diving into the fitness sector with Topstretching ME
, a fast-growing chain of stretching and functional fitness studios training specifically catered for women in MENA, with a team of professional Russian gymnasts and training instructors. The brand is also bringing the experience online with its iOS and Android applications
, which offers similar stretching and functional fitness training programs.
Gussakovskiy was motivated to launch the brand in 2019 after seeing Topstretching CIS, a chain of 21 stretching studios in the Commonwealth of Independent States (CIS), specifically Russia, Belarus, and Ukraine. He saw the demand for alternative fitness offerings, and noted its potential for the Middle East market. “Instead of franchising, we have partnered with the founders of the brand in the CIS region to grow Topstretching ME,” notes Gussakovskiy. With its first fitness studio at 5,500 square feet in Dubai Marina
, the business soon opened its second 25,000 square feet fitness club in Palm Jumeirah
, which Gussakovskiy says is one the largest studios in Dubai.